In 2023, I was tasked to layout the product labels for G Fuel’s new partnership with Pac-Man / Namco; including RTD Cans, Powder Tubs, the Ghost Collector’s Box, and the Ghost Shaker Cup.
Throughout my years at G Fuel, I designed and produced corrugated displays, POS, Case Cards, Static Clings, Coolers and many other bits of marketing material for stores such as Vitamin Shoppe, GNC, Wal Mart, Target, and many other distributors across the country.
In 2021, G Fuel pushed to get the brand name off the computer screen and into the street. Part of my job was to produce and design many of the pieces that were used to do so. Pictured are digital billboards and ice coolers featured at the Chinese Theater for the 2021 Spiderman: No Way Home premiere in L.A., Tiny Tina Wonderlands ice barrels, and street team tents / displays, billboards, and semi-truck wraps.
For the past six years, I have worked extensively with Verizon Wireless’s ever-evolving brand guidelines for both print and digital projects. This is a sample of one of the many web banner campaigns I saw through from creation to the moment it was handed off to the dev team at EP + co.
Here are some samples of illustration and logo work that I created from a variety of projects at The Art Institute of Charleston.
In 2019, Morgan Stanley began a campaign highlighting their employees individually throughout the year. I worked as the point production designer for the digital campaign by preparing the files for final output and versioning each to the clients specs.
In 2013, I was given an Art Direction project for Senior Portfolio to hypothetically develop a low-cost branding kit for a local company. I created the brand in 1C and most recently developed a desktop and mobile design to go along with it.
In 2019, I led a team of five designers in South Carolina from my office in New York to release 72+ John Deere web banner storyboards to the development team for animation. The process began when I attended a briefing with the client, project manager and Art Directors. Once everything was smoothed out and ready to start, I organized the workload for each designer based on their strengths and abilities and we were able to version to spec and have the final files approved for release several days before the deadline.
In 2015, I produced storyboards for Denny’s Fantastic Four web banners. The process included taking the master file designed by the Art Director and versioning to different sizes and storyboarding for the dev team.
Kettle is an app that I am visually designing from scratch in Adobe XD. I have been using InVision Freehand to put together a wireframe as well (here’s just a sample of some of the work I’ve been doing for the past month).
Part of my coursework at The Art Institute of Charleston included creating a cohesive editorial project from scratch. I stepped outside the box and experimented with a visually appealing page layout.
This is a sample of some conceptual work I created for a Tempurpedic digital project in 2019. Working from the brief and brand guidelines, I was able to send several options to the client to be approved and versioned.
At The Art Institute, there was heavy focus on typographic experimentation. These are just a few samples of some print pieces that I created during my time there.
I led a team of designers in the execution of TUMI’s digital campaign to coincide with their highly popular OOH work in 2018. This was a very high volume project with hundreds of adbuilds that I organized and delegated to get this back to the client before a quick deadline.